Small businesses face many challenges, and not just in content marketing. Large corporations completely dominate the market, dictate the rules, and to make matters worse, you have to work miracles with a small marketing budget , or in many cases, no money at all.
The race for user attention is almost unfair for small businesses. While multinationals are buying a lot of traffic, investing thousands of dollars every month, small entrepreneurs have to work hard to gain some points with search engines and social networks, and thus seek to attract azerbaijan phone number data free, or almost free, visits to their website.
In the midst of this turbulent and competitive scenario, what are the content marketing measures for small businesses that matter most ? Check out our tips below!
1. Make up for quantity with quality!
A small business doesn’t have the luxury of hiring a large team of writers or working with an agency to create a large content marketing plan . In fact, most small businesses don’t even have an in-house marketing team.
Since we know that content marketing takes time to produce results, small businesses cannot dedicate part of their budget to generating countless pieces of content. In trace actions to increase your ratings within rappi addition to being very expensive, it is very likely that you will not be able to maintain this content generation cycle for very long without generating new sales.
So what to do?
Make up for quantity with quality. Instead of generating a pile of articles for your blog, a gigantic series of videos for your YouTube channel, or posting hundreds of times on your social networks, focus on quality.
Set a publishing frequency of 1 or 2 times a week, for example. Select the best topics to talk about at this time and create epic content . Focus on in-depth articles (2,000 words or more), replace short videos with a weekly Facebook Live, and so on.
By doing this, you reduce your investment in blog articles, since you will only need 10 articles per month and can hire a specialized agency to do the work . With Facebook Live , however, you eliminate spending time and money on video editing or very sophisticated equipment, since you can use your own smartphone or webcam to broadcast.
2. Focus on conversion!
When you have little money to attract traffic to your business to consumer reviews website, you should take advantage of the visits to generate a qualified contact list and get as many leads as possible for your company . Remember that the more leads, the more opportunities to make sales!
Once a visitor lands on your website, they have little time to stay on your site or move on to other content. If you’ve followed the content marketing tips for small businesses in the previous section, then you won’t have much trouble convincing a visitor to become a lead.
But how to do this?
Start by adding forms and
CTAs (calls to action) to your blog. Invite readers to sign up for your newsletter to receive your new blog posts straight to their inbox. Add banners, buttons, and calls to action for your free content offers to generate leads and move people through your sales funnel.
Turn your epic articles into ebooks , whitepapers, and infographics . Since you already have most of the content, it won’t cost much to design the ebook, and you can hire specialized companies or professionals to do it . A quality ebook based on what really matters to your persona will be for small businesses enough to attract new leads.
Don’t have the money to create graphic materials? Use free tools like Facebook. After each live broadcast, Facebook makes the recording of the event available. You can get the link to the publication and add it to an email to be delivered after the user signs up for your newsletter or contact list, for example.