Contrary to other claims: If you want to achieve a good Baidu ranking, you do not necessarily need a .cn domain. Whether Baidu, Alibaba or TMall . Top-level domainChina’s most popular websites all have a .com ending. Nevertheless, it is recommended for German B2B companies to use a .cn domain rather than a .com domain.
First of all, this makes it clear to
Chinese Internet users that the company’s website zalo database is explicitly aimed at target groups in mainland China and not, for example, at users in other Chinese-speaking markets. Experience shows that this leads to greater popularity and more backlinks. Another advantage: .cn domains are often cheaper than .com domains.
Another important factor that often causes German B2B companies in China a headache is the so-called Great Firewall. An umbrella term for the Chinese system of internet censorship. Websites that are popular in the West, such as Google, Facebook or Twitter, cannot be accessed in China without a VPN connection. The websites of foreign companies can also be affected by network blocks. Another reason how does decision-making to pay particular attention to cultural and political differences here.
In order to increase the loading speed of a website hosted in China, many companies recommend using a content delivery network (CDN). CDNs ensure greater security, better crawlability and ultimately a better page rank. Here, too, local providers are recommended over international providers, as the latter are sometimes blocked by the Great Firewall.
In China too, research tools are indispensable for SEO specialists
If you want to be successful with Baidu marketing, you need the right research tools , just like with Google . Top-level domain Many tools commonly used in the West can only be accessed in China via a VPN connection. They are therefore usually too imprecise for successful search engine optimization.
It is worth taking a look
At the tools that the major Chinese search engines themselves make available to Internet users. Just like Google, the most important Chinese search engines also offer facebook users so-called “dropdown keyword suggestions”. Online marketing managers of B2B Top-level domain companies can use these to get inspiration and get a first impression of which phrases Chinese Internet users prefer to search for in connection with their own company and its products.