with a graphical user interface to the market, their offices were directly across from each other. The teams could see each other’s windows, so to speak, and the rivalry between them acted like a force field. It wouldn’t be Steve Jobs to pass up an opportunity to poke fun at his opponent. He hoisted a pirate flag with crossed bones over his headquarters to make it clear that he wasn’t afraid to sail into uncharted waters and that it would be the Macintosh that would ultimately claim the spoils. And it did. While the Lisa was a commercial cambodia email list failure, the Mac family of computers is now an icon.
Pirate mindset
But it wasn’t the pirate flag flying on the roof of the building that decided the winner. It was the mindset that led the Macintosh team to think outside the box, to explore new possibilities, and to think about the project as if there were no limits. They didn’t let convention hold them back, they turned over every stone to see if there was something they had missed. They were creating a product for the future.
Their approach to the problem at hand was brands that collaborate with small influencers on instagram new, different, and innovative, and it helped them not only create a legendary computer, but also open kickstart your business up a whole new market category that didn’t exist before. The lack of funding that initially prevented them from setting sail, they eventually used to their advantage and created a cheap, easily accessible, and user-friendly computer. If they had had the entire Apple fleet behind them, none of this would have happened.
Get ready for the trip and nothing will surprise you
The pirate theme that Steve Jobs used to motivate his team was also reflected in their activities. They discovered new paths and ways, occupied abandoned territories and created the world they wanted.
If you’re looking for a way to shake up your business, the pirate mindset might be what you need. It definitely includes a mindset that’s open to new approaches. And a few tools that no pirate can do without.
1. Pirate flag
Simple, clear, easy to remember, visible b2c phone list from afar. Just a good example of a brand. A skull and crossbones tells you at first glance who is sailing under it, and even if you lacked context, you would certainly suspect that it would be kickstart your business better to be careful. Think about whether what you do is easy for your customers to read. If they can distinguish you from the competition, if it is clear at first glance what they can expect from you. If not, think about a symbol, thing or name that will perfectly characterize you.
2. Pirate ship
Do you run a tanker or a light brig? Is your business a cumbersome machine that steadily moves forward or a fast frigate that can flexibly respond to incoming changes and opportunities? You might be surprised, but transforming a cumbersome system into a predatory company that can sail even in shallow waters is possible not only in small businesses, but also in large companies. Ricardo Semler, for example, has managed to do this with his engineering company Semco. He let his people make decisions freely even at the lowest levels and managed to make production much more efficient and gain many other benefits. Among other things, happy employees.