Before the actual design of the report begins, the first step is to create a link to the required data sets. So-called “connectors” are used for this. These establish the connection to the required data sets. If the link to the data set is successful, a data source is automatically created in the background.
Selection and networking This is the main work that is carried out in the further implementation. For the most part, the preconfigured components of the data source are used. The components correspond to measured values or dimensions that form the basis of the actual data set.
However, companies can also create individual key figures from existing components. Users can freely configure individual components and thus create new key figures (calculated fields). The names of the standard measured values or dimensions can also be adapted to suit the company. In band database general, links to data sources are only created once. The data source can then be used as often as required.
It is particularly easy to establish a connection to other Google applications. The integration of “external” data sets, such as the social media platforms Facebook or Twitter, can be achieved using connectors from third-party providers. Selection and networking However, use is subject to a fee.
2) Selection of suitable display elements
As already mentioned, there are a wide range of options for visualizing the data. Central elements that are suitable for creating a report can be brief overviews, multidimensional tables or time series diagrams. It is important to ensure that the selected display elements are suitable and meaningful. Selection and networking While brief overviews are ideal for visualizing individual key performance indicators such the art of makeup as conversions, clicks or impressions, tables are suitable for displaying larger amounts of data. Tables in the GDS can contain up to ten dimensions and measurements. Time series diagrams are use to illustrate the development of individual key figures. In addition to time series diagrams, there are a variety of other diagram types that can be use. The interactivity of the application means that viewers of the report can interact with all elements and are thus encourag to actively engage with the report.
3) Applying required functions or filters
Data can be includ or exclud using filters. This allows data sources that consist of several different advertising networks such as Google Ads to be divid into specific facebook users categories. Furthermore, different functions such as mathematical formulas or logical comparisons can be use to process measur values on a more complex scale. This allows calculate fields to be create.
4) Adjusting the layout and design
After all the content and elements of a report have been compil, the final step is to adjust the layout and design. Google Data Studio gives users a lot of freedom to edit the appearance of a report. With just a few clicks and settings, a report can be adapted to the corporate identity of a company. Selection and networking Not only can the company logo be inserted, but other design factors such as font and font size can also be individually adjust.
Benefits for companies through Google Data Studio
For companies, switching to centralized reporting using Google Data Studio is worthwhile for several reasons. In classic reporting, data is often inserted into existing templates and then evaluated. Changes can then often only be implemented and integrated into the existing template with great effort. The GDS, on the other hand, is very flexible and new data sources can be integrated into existing reports within minutes using connectors. Another advantage of the GDS: data is updated in real time after the data source has been connected and is permanently available. This means that data no longer has to be merged from different tools. This saves a lot of time when creating reports. The interactive nature of the report encourages you to engage intensively with the different content. In the best case, the visualization also promotes the viewer’s understanding.