Everything seems to be going as it should, but subconsciously I feel that the project needs to breathe new life into its sails. The idea of separating SocialSprinters from Facebook also emerged. And these are the reasons that led me to do so:
- Changes on Facebook
A novel could be written about this, but I’ll highlight the most important ones. Facebook is stopping supporting tabs (custom bookmarks) for pages with fewer than 2,000 fans. It’s struggling with data breaches and application abuse, and associating its own PR, let alone a project, with its name no longer website redesign seems to be very strategic. - The unclear direction and vision of the SocialSprinters project
One thing I have become increasingly aware of over the years is that the direction of the project no longer aligns with my evolving vision of business and approach to it. Simply put, I could no longer stand behind the SocialSprinters of 2015. Times change, and with them, so do approaches to marketing and online sales. - Lack of emphasis on integrations
SocialSprinters applications can be belgium email list connected to dozens of the most widely used marketing and sales tools, enabling full automation. From lead acquisition, through sales to evaluation. You wouldn’t find a mention of this option on the old website, even though some clients have been working with integrations for over a year and can’t imagine working without them. - GDPR
Since the spring of 2018, the fearsome GDPR has been scaring most entrepreneurs. It’s no different for us. Before the regulation came into force, we spent months thinking about how we would deal with it in our applications. - Perception of the platform
Often when I talk to people about what I the best ways to identify micro-influencers for your brand do and about SocialSprinters, the first thing they mention is something like “Yeah, I’ve heard of that, it’s for those competitions, right?” Well, you know… not exactly… - Outdated website
Since 2014, there hasn’t been b2c phone list website redesign a day when we haven’t worked on the SocialSprinters backend. Whether it was adding new features, new applications, fixing bugs or implementing customer requirements. However, we haven’t changed ANYTHING on the frontend of the website since its launch! The website was unclear in design, incomplete in content and incomplete in structure. And the new website was the tool for us to respond to the above and breathe new life into SocialSprinters.