A guest blog by Angelo Sorbello (CEO of Astrogrowth)
LinkedIn is arguably the most effective social media channel for B2B businesses.
It is used by more than 610 million people, including 46 million decision-makers, 17 million opinion leaders and 10 million senior executives.
Despite these numbers, many B2B marketers and founders aren’t seeing results from their lead generation efforts on LinkedIn.
There can be several reasons for this, from portugal phone number data myopia in terms of marketing objectives to difficulty closing sales to poor execution.
Read on to understand how you can leverage the power of LinkedIn as a B2B channel to achieve your business goals faster in 2019.
What makes LinkedIn so effective for B2B lead generation?
LinkedIn was a game changer for B2B lead generation because it gave sales professionals an easy and inexpensive way to reach their target market.
Whether it’s through LinkedIn posts that grab the attention of your ideal clients, targeted cold outreach, or following up on your prospects’ updates (if they’re mentioned in the news), LinkedIn allows you to reach your target audience at scale.
If you’re selling a B2B solution, chances learn how to put together successful powerpoint presentations and delight your audience are your target customers are on LinkedIn and are just a connection request or InMail away.
To succeed on LinkedIn, focus on building relationships
The fastest way to fail at making sales on a social media platform is to ignore common sense in dealing with people.
Business is built on trust. But we all tend to forget that when we’re in front of a screen. Most of us would never approach a stranger and ask for an immediate sale. Isn’t it strange that on LinkedIn, we all get unsolicited messages from people who brag about their agency or how many years of experience they have?
Such a mass strategy may allow you to sms to data make a sale here or there. But you will never be able to grasp the true potential that LinkedIn allows us to reach.
In fact, being active on LinkedIn over the past two years has allowed me to build great relationships with people in my industry, speak on podcasts and at conferences that have helped me demonstrate my expertise and create value for my clients. And most importantly, LinkedIn has opened up fantastic avenues for my target market to discover my offering.
Also, be consistent
Consistency is key when it comes to building relationships on LinkedIn.
Posting at least once a week and reaching out to interesting people in your industry will go a long way in this game.
But how can you leverage LinkedIn to generate leads? There are two strategies to consider: the direct approach and the indirect approach.
LinkedIn Outbound: The Right Way to Reach People
What I like to do on a daily basis is trying to meet new people with interesting professional experiences in my sector of activity.
I start by sending a connection request, introducing myself and asking what they’re doing these days.
Really listening to others and trying to find out what they want to accomplish before setting up a meeting in real life or on Skype will really help you progress and grasp the potential of LinkedIn.
If you run a platform, LinkedIn can provide you with feedback or new users. If you run a service-based organization, LinkedIn can provide you with new customers and referrals.