If you’ve been on social media in the last few days, you’re probably already aware of the news about Artificial Intelligence (AI) tools that are moving the market and that involve a duel between two market giants:
- On the one hand, Microsoft will invest heavily in ChatGPT technology , an AI chatbot developed by OpenAI, which will be added to Bing’s search service.
- On the other hand, Google got ahead of the game by announcing Bard , an intelligent chatbot that should integrate with Google Search in the near future.
Users, SEO professionals and brands are caught in the middle of this dispute. Everyone is aware of the consequences that this change can have on their daily lives, on Content belgium telegram data Marketing strategies and on their business.
Next, we’ll discuss what the implementation of AI in search engines can mean for the future of SEO and how brands and professionals can prepare for it.
It all started with ChatGPT
ChatGPT emerged in late 2022 as an AI language model trained by OpenAI . The tool can be used in conversational applications, virtual assistant systems, and many other applications where human interaction with text is important.
Intelligent chatbots are nothing new. However, ChatGPT has caught the attention of the entire Internet for its ability to generate coherent texts and answer questions on a wide variety of topics, all in a natural way.
And of course, the news has caught the attention of tech giants. Recently, Microsoft announced a $10 billion investment to integrate the model into its search engine, Bing.
And if ChatGPT has already shaken up the market, the what is dpo and how important is it in organizations? turbo version of Bing could mean an even bigger revolution in the way we find information online. The technology that incorporates the engine is even more powerful than GPT-3.5, the current model of ChatGPT. This is because it will have a more updated and evolved version of the AI, GPT-4.
Google joins the battle
Google does not want to be left behind. The company has been on alert since last year, as the launch of ChatGPT could pose a threat to its leadership in the online search market.
A few days before Microsoft’s official announcement about the future of Bing, Google announced Bard . It is a chatbot similar to OpenAI’s, but with Google’s own LaMDA technology.
The company hasn’t given many details about Bard’s features and power. However . They intend to make access to it available to the public in the coming weeks. What we do know is that it invested $300 million in the artificial intelligence company Anthropic, founded by former OpenAI researchers.
The duel is set to be an exciting one . Given the history c phone number of rivalry between the two companies and the importance that the incorporation of an intelligent chatbot can have for search engines as we know them today.
The future of search engines
All of this news is not just affecting Microsoft and Google investors. Moving forward with the efficient incorporation of AI into search engines means the next great revolution for the Internet .
The way we deal with online searches today may change completely. Search results will be shorter . Simpler and more objective. The experience will be more humanized . As it will be based on natural language. In addition, we will be more agile in finding concrete answers.
Rather than providing a quick and accurate response . T, this type of smart tool can be associated with different activities in our daily lives . Whether for our personal life or for activities related to our work routine.
It will be possible to summarize articles, change the tone of voice of text . Duild lists, write pieces of code… The possibilities are literally endless.