YouTube, like Facebook, has become a phenomenon these days. Advertising on YouTube has great potential in building brand awareness. Every month, more than 1.9 billion registered users visit YouTube, and every day, people watch more than a billion hours of videos, generating billions of views.
In addition to the brand impact,
YouTube campaigns can also be very effective in terms of performance. For example, Gatorade earned $13.5 for every dollar spent using TrueView campaigns.
If you use content campaigns, you’ll appreciate bc data india their brand power. Video campaigns on YouTube can help your brand in a similar way.
However, targeting placements in video campaigns is significantly different from how we select placements on the content network.
Here are some things to keep in mind to choose the right placement for your Google Ads video campaigns.
There’s a reason for the label “Video Campaigns”
Although “YouTube campaigns” is often used, this name is not accurate. In fact, you can run your video ads in many other locations.
In addition to YouTube channels and videos, you can can influencer marketing really sell? target placements on websites in the Display Network, apps, and various app categories.
Location options are not as accurate as they might seem
With the launch of the new Google Ads experience, Google removed the Display Planner tool, leaving advertisers with no way to see which sites offer space for video ads.
Here’s where you need to be careful.
The list of placements you see is a summary of ALL available placements in the Google Display Network. It’s not a list of sites where video ads can appear. This way, you can have a list of thousands of websites, but your video ad may only appear on a fraction of them.
Now let’s look at Google’s warning: “After you add a placement on the Display Network, your ad may still appear on all eligible places on YouTube. And after you add burkina faso leads a placement on YouTube, your ad may still appear on all eligible places on the Display Network.”
“Please note: If you have “Display Video Partners” selected under “Networks” and you only add Display Network placements, your ads may still appear on YouTube.”
In addition to the recommendations above, it’s very important to regularly review where your ads have appeared and manually exclude inappropriate placements.