Immediately after the opening remarks by Jindřich Fáborský. Who has been behind the Marketing Festival since its inception, Will Reynolds, founder of Seer Interactive, took the stage.
The main point of this energetic and engaging speaker’s lecture was the fact that we often tend to blindly follow new trends – and yet.
All we need to do is look at the data we have available to us to recognize that some things are not yet ripe or are simply an inflated bubble.
Show me the data!
For example, Voice Search technology has been talked about for more than a year, with it expected to account for up to half of all searches. But the data clearly shows bc data china that such a thing is far from being that hot.
Don’t blindly believe people who only use “my experience shows that…” as an argument. Just look at the numbers we have available, or as Will says, “show me your data.” We somehow suspected that some of the next lectures would hit a snag here.
The brain is a tricky thing.
A very interesting contribution was the talk how to edit instagram stories by Dan Ariely, a professor of behavioral economics at Duke University in North Carolina and the author of the well-known book How Expensive Is Free?
He talked about his research into the motives of human behavior and how this knowledge can be used in marketing.
How do people react to discounts? How can you motivate someone to perform a certain economic behavior?
Pretty from the lungs
The lectures by Josef Havelka, Samuel Scott and Stéphane Hamel were certainly interesting, but for me personally the best (and most incisive) ideas came at the very end. With the lecture by Mark Ritson.
The professor from Melbourne Business School is an burkina faso leads experienced branding consultant for Sephora, PepsiCo, Johnson & Johnson and many others. Ritson is open, honest, funny, but at the same time he is not afraid to go hard on.
The most famous companies and brands or to lean into new trends and the tendency of marketers to close themselves too much in their own egotistical ideas.