YouTubers, bloggers and celebrities are a big topic in marketing. Influencers can easily spread awareness about your brand. But how do you set up an influencer marketing strategy to boost sales? Find out in our article.
Ideal customer = ideal influencer
When choosing an influencer, the number of followers does not matter, especially when it comes to sales promotion. Micro influencers often bc data america have much more loyal fans than large influencers,
who are better used for brand awareness. So who should you choose? Your brand ambassador should actively use the product themselves or should be as similar as possible to your ideal customer.
Skip Instagram this time
We love Instagram as much as you do, but investing in influencers to sell on Instagram is a waste of your money. Focus on YouTube and newsletters. That’s where people make their buying decisions. Instagram is more about building 5 things you’re doing to make life difficult for creatives and don’t know it brand awareness and building a community.
Of course, there are many more apps for editing Stories, these are the ones I’m currently enjoying the most. Do you want to learn more about Stories?
As part of the IAC conference, we’ll talk about the effectiveness of Instagram’s and compare them to Facebook’s. Follow our Instagram we’ll also show you what each app looks like in practice.
Last at least 6 months
Before you start influencer marketing, you need to remember that it is a long-term process. You need to have a well-thought-out campaign that involves several micro influencers.
If you want to have fewer influencers, try to negotiate a year-round cooperation with them. This will make them more credible and their followers will get used to associating them with your product.
Sales themselves usually only show up burkina faso leads after 6 months. It requires a well-thought-out long-term plan and patience. We recommend testing and constantly evaluating all campaigns. This way you can optimize your strategy as much as possible. Tools like BuzzSumo or Influence.co are good helpers.