Informational
Tell your audience about news related to your brand or industry, and share opinions and comments on current events. Don’t limit yourself to situational posts. Add popular content format useful materials to your content: tips, instructions, life hacks, reviews or analysis of questions that concern your customers.
A good idea would be to have a hong kong whatsapp data regular column with interesting facts. The main thing is not to overload the audience, give information in small portions. The optimal length of a post is 1000-2000 characters.
Image
Image publications play an important role in creating a good impression of your activities.
Talk about your team, how your product or services change people’s lives, and the journey you took to become who you are today. Share your successes – both big triumphs and small but meaningful victories.
Selling
Sales publications help to convey to what is email marketing software? the audience that your product is available for purchase. In such posts, it is popular content format important to show the product or service itself, emphasize its strengths, talk about the range and dispel possible doubts.
Sales posts will be especially effective if you include information about a limited-time discount.
Engaging
Engaging posts are meant to encourage followers to take action: react, vote, comment, or share the post.
In Telegram, you can conduct a survey with one or more answer options, or even in a quiz format.
A classic way to increase engagement is a sweepstakes. Offer participants a chance to win your unique product, a set of goods, an online course or a consultation. You can use a bot to determine the winner, which will simplify the process.
Don’t forget to communicate with your subscribers: reply to comments, start discussions, ask questions, and maintain a healthy atmosphere in the community. This way, you will not only engage your audience, but also make communication enjoyable and comfortable.
Containing video materials
To publish videos about your product or business, you can use classic videos or record mugs.
Circles are short video messages popular content format that add variety to Telegram content. Due to their limited length, they are great for quick information and engagement. They allow you to convey key ideas to your audience in a concise manner.
Film a review of your product, ask questions to customers, or create a funny mini-sketch. Experiment with different formats, but avoid overly long videos – they are not always convenient for Telegram users who are used to browsing the messenger on the go.
Given the audience’s need for contact lists relevance, regularity, and variety, a sample weekly plan for how to blog on Telegram might look like this:
- Monday: Something light and fun to start the week with a smile;
- Tuesday: useful information post;
- Wednesday: news or current events;
- Thursday: A post that shows how your product solves customer problems;
- Friday: a sales post, but without unnecessary pressure.
Your content plan may be different, the main thing is that it exists in principle. Publications organized with the help of a competent content plan will help increase the audience’s trust, create comfort for readers and lead them to purchase.
Navigation
To make sure your subscribers can easily navigate your content and quickly find the products or information they need, it’s important to make navigation simple and convenient. Here are some effective ways:
- Pinned messages. Important messages can be pinned to a channel so that they always appear under its name. This allows users to quickly find key information, such as products or ordering methods;
- links. Add links to useful resources in the channel description, such as an online registration form or an album with photos of completed orders. This will make it easier for people to get acquainted with your products or services;
- hashtags. Create thematic hashtags so that subscribers can quickly find the posts they need. For example, use #tips for recommendations on how to care for an acrylic bathtub or other products.
Tip: Publish a post with navigation that lists all relevant hashtags, pinned posts, and useful links. This will make finding information even easier.