To make your channel stand out, analyze how competitors in your niche operate. Find their Telegram channels, evaluate what topics they cover, Competitor Analysis how often they publish posts, what formats they use (text, video, polls), what gets the most reactions.
Pay attention to the strengths and weaknesses of your competitors. This will help you avoid their mistakes and come up with ways to greece whatsapp data improve your approach to running your channel. For example, if most people only publish text, add visual content or create a unique style of presentation.
You can analyze competitors both manually and with the help of special tools. For example, the Telemetr service provides detailed analytics of Telegram channels, thereby helping to track changes in names, descriptions, topics, and posts. Competitor Analysis The tool’s database even stores deleted records and information starting from 2017.
You will also be able to find out how your channel was advertised and where it was mentioned. The platform shows how many views and subscribers each advertising post brought. This helps in assessing the effectiveness of the promotion campaign.
In addition, statistics are available in Telemetr: daily reach, single post indicators, ER, audience growth dynamics by days and mentions in Telegram. This data will be useful for interim analysis, which will subsequently help adjust the promotion strategy.
How to create a telegram channel
Via the desktop version
Open the app on your computer, click on the analyze your company’s marketing processes menu in the upper left corner and select “Create Channel”.
Name. You need to come up with a name that will not only reflect the topic of your channel, but also attract the target audience. This can be Competitor Analysis either a brand name or something original related to your niche. The main thing is that it is easy to remember and stands out from the others.
Telegram allows you to create a name up to 128 characters long. However, it is better to limit yourself to just 27 characters so that the name does not look cut off when viewing the channel on a phone.
Description. Don’t forget about the description – it plays a key role, especially if the user came to you through advertising. It is important to convey the essence of the channel, its goals and values in the text. Tell us what your project is about, what topics you raise and why this will be useful or interesting to subscribers.
The text should not only be informative, but also visually pleasing. Use emoji, highlights, paragraphs, and lists to make it easier to read.
Add links to social media or your website so users can learn more about you or contact you if needed.
Remember, the description is not something permanent. Over time, it needs to be updated, adding information about new formats, promotions or other changes.
Avatar. For the avatar, choose an image that is easily recognizable and aesthetically pleasing. This could be a logo, corporate colors, or a thematic image. If you use a photo, it is better to make it on a plain background so that it looks neat. Avoid small details – they get lost on small screens.
It is better not to use template contact lists photos from stock sites for the avatar: they may not inspire confidence in the audience.
Setup. At the setup stage, choose whether your channel will be public or private. Public channels are available to everyone. They are easy to find in Telegram search, and you can subscribe via a short link like t.me/example. This is an ideal option for brand development and building a loyal community.
Private channels, on the other hand, are only accessible via a special invitation link and are not displayed in searches.
They are often used for paid content or closed communities, such as training, unique offers, or working with a narrow audience.
Once you have completed the settings, you can add your first subscribers from your contacts or leave the channel empty.
Via smartphone
iPhone . You can create a channel in Telegram not only from a computer, but also from a phone – the process for iOS and Android devices is almost identical. Let’s figure out how to do this.
If you have an iPhone, open the Telegram app and on the chat screen, tap the blue square icon with a pencil in the upper right corner. In the menu that opens, select “Create channel.” Then repeat the basic steps: come up with a name, add a description, and upload an image that will become an avatar.
The next step is to set up the visibility of the channel. If it is public, come up with a short address that is easy to remember. For a private channel, the system will create an invitation link that can be shared with future subscribers. You can also enable the option to prohibit copying and forwarding content from the channel.
Once you’ve completed all the settings, invite people from your contacts list and your channel is ready to publish.
Android. On Android devices, the process is similar: open the app and tap the blue button with a pencil in the lower right corner. In the menu that appears, select “Create channel.” Enter a name, describe what your channel will be about, and add an image for its avatar.
Next, choose whether the channel will be public or private. For a public channel, set a short link that new users can use to find it. For a private channel, copy the automatically generated invitation link.
Once everything is ready, invite your first subscribers from your contacts and create your starting post.
Channel setup complete!
How to run a TG channel: creating a content plan and filling it with content
Creating a content plan and maintaining a TG channel is associated with three aspects: relevance, regularity and diversity.
Relevance. This means that you speak to each of your readers as if they were one in a thousand. Therefore, it is important to clearly imagine who your reader is and to offer exactly the content that will be useful and relevant to them at the moment.
Another thing is authorial channels with a bright personal presentation. “Stars” can afford to share what excites them personally. But if their interests coincide with the interests of the audience, the connection becomes stronger, and the response is more lively.
Regularity. Speaking of regularity, it is worth noting that publishing a couple of posts and then disappearing for a month is not a strategy that suits a serious brand. To become part of your audience’s life and stay in their subscriptions, it is important to be consistently present in the information field of potential or current buyers.
It’s a good idea to create regular columns: predictability and a bit of ritual help build trust and a sense of stability among readers.
As for the time of publication, many experts advise focusing on the periods from 10:00 to 12:00 and from 17:00 to 21:00, especially from Tuesday to Friday. But Sunday and Monday may be less effective. On the weekend, people often take a break from their smartphone screens, and on Monday they focus on work.
However, there are no universal rules. Monitor your channel statistics, study when your audience is most active, and adjust your publishing schedule to real indicators.
To avoid having to spend your entire day posting content, try the scheduled posts feature: hold down the send button and specify the posting time. If you need to schedule a lot of posts, special services such as SMMplanner will help. This service simplifies managing posts and editing materials.
Diversity. The channel is primarily a media outlet, not a trading platform. Therefore, you need interesting and useful content. At the same time, you are a brand, not a blogger, and your goal is not just views, but sales. This means that the content should unobtrusively lead the reader to purchase: inform, entertain, engage and, of course, sell. If you can make the materials viral, great, although it is very difficult to predict “virality” in advance.
The ideal ratio of publications: 40% information, 20% entertainment and 40% selling content. And it is better to sell softly, packaging links and offers in favor or interest.
Diversity involves a variety of content delivery formats. Posts can be of different nature: