What is it for? Allows you to show ads to users who are members of certain communities or are active in them. Works only in social networks. For example, girls who communities and activities in them are interested in cooking can see an ad for cooking classes.
What is its special feature? Targeting by france whatsapp data communities and community activities allows you to set up advertising for users who have recently performed actions in certain publics, for example, wrote comments. Up to 200 communities of specific topics can be selected for one ad. At the same time, groups of a certain focus can be excluded.
Who is it for? Brands that have social media pages and want to attract an audience.
Keyword Targeting
What is it for? To broadcast advertising to why this is important is clear from the fact people who enter certain keywords. So, if a person enters the phrase “natural cosmetics” in the search, they will see an advertisement for the corresponding product.
What is its special feature? The algorithms themselves select ads whose keywords are similar to the site’s theme or the visitor’s interests.
Who is it for? Keyword targeting can be used to communities and activities in them promote almost any business, including those in the fields of medicine, services, and trade.
Important: do not set up low-frequency keywords and hyperlocal targeting at the same time. In this case, search engines will most likely mark the queries as “almost not requested” and stop showing ads. It is better to either take broad and popular keywords, but a narrow geolocation, or use unpopular and low-frequency queries, but with a wider radius of audience location.
Look-alike targeting
What is it for? Broadcasts advertising to those whose actions and interests match the target audience.
What is its special feature? The creation contact lists of targeting by similar audiences – Look-alike – is based on the same principle as contextual advertising in social networks.
Where does the main information come from:
- CRM systems, where clients’ email addresses and phone numbers are indicated;
- the number of people who downloaded a communities and activities in them particular application;
- the number of people who read the blog articles or left a request for a consultation, etc.
Who is it for? Businesses operating in the B2B segment that want to provide a service to a specific audience or expand their customer base.
Retargeting
Why is it needed? To broadcast advertising to people who have already contacted the brand, for example, visited the site, put the product in the “Cart”, but did not buy it. With the right approach, it helps bring the buyer to the end of the sales communities and activities in them funnel. In fact, with retargeting, the company reminds about itself.
Retargeting will help the company to remind about itself/ Image by diana.grytsku on Freepik
What’s special about it? Retargeting works through a separate code fragment that responds to specific user actions.
Who is it for? Online businesses. If a person has thrown a product into the “Cart” but has not bought it, retargeting will remind them of this.
Conclusion
Targeting allows you to show ads to your target audience and increase sales without wasting your advertising budget. However, its effectiveness depends on the correct settings. Therefore, it is important to constantly monitor the results of your advertising to make it even better.