What is it for? Allows you to customize the display of ads to people of any age and gender. Useful for advertising women’s or men’s products, such as fitness. To set up age and gender this type of targeting, you need to figure out your target audience. Additionally, you can offer related products or services.
What is its special feature? Smart denmark whatsapp data algorithms of Yandex and Google can determine the user’s gender in contextual advertising based on the user’s behavior. Google also has an advertising identifier associated with the client’s mobile phone. It stores information about the sites and applications used to determine the demographic category.
Social networks know the user’s gender and age because age and gender they specify this when registering. Therefore, it is easier for their algorithms to segment the audience.
Who is it suitable for? Targeting by gender and age is suitable for companies with clients of a certain gender and age, for example, cosmetology, fashion boutiques.
Targeting by device type
What is it for? To broadcast ads to people using certain devices, browsers, and operating systems. So, if a site takes a long time to load on Android, the visitor will most likely close the tab, and the company will lose a client. In addition, the business will waste its advertising budget. To prevent this from happening, it is advisable to companies that responded correctly remove the Android audience from the advertising campaign.
What makes it special? Advertising networks get information about devices through User agent data collected by each browser, and then pass it on to advertisers.
Social networks work more simply: services age and gender have information on which devices their applications are used.
Who is it for? Companies targeting a narrow audience with specific gadgets. For example, thanks to device type targeting, the Apple brand can show ads only to iOS users.
Behavior and Interest Targeting
Why is it needed? Behavior and interest targeting segments users into groups that are interested in a specific topic. For example, it allows you to select car enthusiasts and show them thematic events.
What is its special feature? Robots segment visitors into groups based on their interaction with the content of sites or publics. Thus, the “Crypta” algorithm works in Yandex Direct. It analyzes user behavior by various contact lists parameters, including search queries, viewed sites, and time spent online.
Social networks analyze visitors’ interactions with content and ads and collect information automatically.
It is advisable to segment the audience into age and gender segments of up to 200,000 people. This will reduce the number of erroneous “clicks”.
Who is it suitable for? Behavioral targeting is suitable for companies promoting products based on interests. For example, a brand of natural cosmetics in eco-friendly packaging can offer products to women who care about the state of the external environment.
Targeting by profession and education
What is it for? To search for an audience by educational institutions, professions and positions. You can set the level of education and year of graduation from the university. That is, targeting by education and profession is aimed at an audience with a certain qualification or profession, for example, teachers, cosmetologists or directors.
What is its peculiarity? In social networks, many visitors indicate educational institutions and place of work on their pages. Based on this, algorithms segment the audience.
Who is it for? Businesses that market products to a narrow audience that are difficult to distinguish in other ways.