The mass departure of foreign brands created a “vacuum” in the Russian market, which was filled by Russian manufacturers. Then new usa whatsapp data opportunities for advertising domestic goods opened up.
However, some brands are gradually returning, and they return to the market will have to overcome many obstacles to win the attention of Russian consumers again. Social networks play a special role in this process, having become a key tool for brand interaction with the target audience.
Alexandra Gurova, Head of Strategy Development at Ingate Communications , spoke about the situation in the SMM market and the development of effective promotion strategies with precise targeting for brands that are planning to return to return to the market the Russian market.
The webinar covered:
- what is happening with the knowledge management methods activity of foreign brands in the Russian Federation;
- how to define and understand the target audience in new realities after a long break;
- where to start returning to social networks without spending millions on it;
- how to effectively use social media advertising opportunities to attract attention and increase reach;
- Why reputation contact lists management is necessary return to the market when entering the Russian market.