if we do not give consumers what they expect in return, our story ends.
Let me give you an example.
through quality content
According to the National Telecommunications Observatory, it is quite logical that Spanish people like to see and touch before buying
It seems that 20% of non-online shoppers say they like to check products before buying.
This is a serious problem for the millions
of online stores in our country.
In another study, Rakuten, Japan’s largest online retailer, pointed out that this trend is giving rise to phenomena such as showrooming (viewing the product in the store before buying it online) and online shopping (learning about the product on the Internet and then buying it in the physical store).
That said, we know that Spanish consumers prefer to actually engage with products before buying them.
And unless we have the budget to create some kind russia phone number library of super-advanced hologram to put the product in front of them, we will have to try to replicate the physical experience in our online store as much as possible.
As?
We have some visual options, such as:
Include more photos We can even publish them in the form of Find the corresponding plugin in your content management system: Etc.
Publish descriptive reviews from other customers
Then we have very effective written writing tools, such as copywriting.
Because our goal is to write content that allows consumers to participate in the experience as if they were in the store.
Impossible?
Welcome, the master of interactive product tables.
Fans of Seinfeld will know this entrepreneur from his many mentions in the show.
His company specializes in writing
effective clothing descriptions, without cw leads even using actual photos of its products!
In a simple product description sheet, yes, a space of at most a few lines in the store, Peterman tells us stories in detail that recall unusual travels and make them part of your story tropical soirees, giving us a very clear visual image in our minds of the product and our life with it.