What criteria should be used to define the target market?
Although it is a general concept that attempts to encompass all the audiences that a brand can reach through its […]
Digital Marketing
February 2025
Digital Marketing
Learn the concept of target market and how to define yours in a business plan
Even if you are not a marketing professional , you have surely heard about the target market, an elementary concept when it
Digital Marketing
How to make a SEM strategy?
Now that you know how the SEM tool works, its advantages and how it differs from other practices such as
Digital Marketing
SEM: Learn about search engine marketing and how to use it to boost your brand’s digital presence
Sometimes it seems like all digital terms are acronyms, right? SEO, SEM, CPC, CPM… And at first glance, we would
Digital Marketing
What importance and meaning do colors have in advertising?
Colours play a very important psychological role. In advertising and marketing , they are used to reassure, stimulate, sell and call consumers
Digital Marketing
Looking for inspiration? Check out these 7 amazing movies for entrepreneurs
We are in the revolutionary era of entrepreneurship . Yes, our current social situation is marked by a process of transformation in
Digital Marketing
Learn what creative writing is, examples, benefits, techniques, tips and more
In a world saturated with content , getting users to read a blog post from start to finish seems like an impossible
Digital Marketing
How to define your product mix?
Now that you understand the importance of having a product mix that suits your business activities, let’s dedicate the rest
Digital Marketing
Learn how the Product Mix can differentiate your company from the competition
Imagine a band that takes a hit and stops producing new songs. The natural movement is that, over time, fans
Lead generation
Tips for optimizing placement in YouTube campaigns
YouTube, like Facebook, has become a phenomenon these days. Advertising on YouTube has great potential in building brand awareness. Every
Lead generation
The story of the perfect flatlay photo – Basic equipment
Whether you’re trying to spruce up your own or a client’s Instagram, you can’t do without great flatlay photos these
Lead generation
6 tips to combat procrastination
Procrastination is the pathological postponement of tasks and duties. When we procrastinate, instead of doing meaningful things that we should
Lead generation
How was the Marketing Festival 2019?
Immediately after the opening remarks by Jindřich Fáborský. Who has been behind the Marketing Festival since its inception, Will Reynolds,
Lead generation
How to edit Instagram Stories
Instagram has long been a place where not only the feed is embellished, but our attention is increasingly turning to
Lead generation
Can influencer marketing really sell?
YouTubers, bloggers and celebrities are a big topic in marketing. Influencers can easily spread awareness about your brand. But how