Data privacy risk analysis: tools and methodologies for companies
In today’s digital world, data privacy risk assessment has become an imperative for businesses of all sizes. As regulations such […]
methodologies for companies
February 2025
automating lgpd
The role of artificial intelligence in automating lgpd compliance and data protection
The Brazilian automating lgpd General Data Protection Law (LGPD) aims to strengthen privacy and protect citizens’ personal data, posing new
Digital Marketing
How to make good PowerPoint presentations?
Now, we come to the last part of the post. Check out these essential tips for your presentations! 1. Avoid
Digital Marketing
Learn how to put together successful PowerPoint presentations and delight your audience
Microsoft PowerPoint is, without a doubt, the most popular software used for presentations. You’re likely to see presentations on this
Lead generation
5 questions before every creative task
An Instagram photo, a Facebook post, a blog article, or a fan contest? Whenever you need to get creative, it’s
Lead generation
Measuring the success of marketing campaigns
In the article 7 questions before you start online marketing, we mentioned the need to specify goals so that we
Lead generation
Facebook Conversion Campaigns
If simple Link clicks or Landing page views don’t work for you and you have the ability to track at
Digital Marketing
What is customer orientation, what is its importance and how can you apply it in your business strategy?
Digital transformation has changed many things for the business sector, but the customer is still the foundation and the center around which
Digital Marketing
How much does a digital influencer earn?
Let’s see, we know you’d like to get to this point. How much does a professional like this earn? There
Digital Marketing
Discover what a digital influencer is and how to explore their reach in an Online Marketing strategy
With the modernization of the market, especially through sales made over the Internet, the way of doing business has changed.
Digital Marketing
What criteria should be used to define the target market?
Although it is a general concept that attempts to encompass all the audiences that a brand can reach through its
Digital Marketing
Learn the concept of target market and how to define yours in a business plan
Even if you are not a marketing professional , you have surely heard about the target market, an elementary concept when it
Digital Marketing
How to make a SEM strategy?
Now that you know how the SEM tool works, its advantages and how it differs from other practices such as
Digital Marketing
SEM: Learn about search engine marketing and how to use it to boost your brand’s digital presence
Sometimes it seems like all digital terms are acronyms, right? SEO, SEM, CPC, CPM… And at first glance, we would
Digital Marketing
What importance and meaning do colors have in advertising?
Colours play a very important psychological role. In advertising and marketing , they are used to reassure, stimulate, sell and call consumers